AI App Automations: FaaS for the Rest of Us

What is FaaS? Function as a Service (FaaS) is a cloud computing model that allows developers to execute code in response to specific events without the need to manage servers or infrastructure. With FaaS, you simply write a function, upload it to a cloud provider (like AWS Lambda or Google Cloud Functions), and the provider takes care of everything else, scaling availability, and maintenance.

TwinsAI empowers sales teams to scale outreach, qualify leads, and sync data across their tools, automatically. AI voices that call for you. Serverless workflows that connect everything. All without writing a single line of code.

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Smarter Outbound Calling with AI Voice Agents

Reaching the right prospect at the right time with the right message used to mean hiring more reps. Not anymore. TwinsAI’s outbound calling system uses AI voice agents that sound just like your sales people. They sound natural, can personalize conversations in real-time, and handle repetitive call flows with precision. These AI agents are ideal for:

• Cold outbound at scale
• Lead qualification calls
• Appointment setting
• Follow-ups and voicemails

No more dropped balls. No more stale leads. Just thousands of conversations happening at once, 24/7.

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Invisible Serverless Workflows (That Actually Work)

Sales teams often juggle dozens of tools: CRMs, email platforms, dialers, Slack, enrichment tools, you name it. Orchestrating them usually means hiring engineers or duct-taping APIs together. That’s where our FaaS-powered backend comes in.

Twins AI uses Function-as-a-Service (FaaS) (sometimes called serverless computing) to build multi-step, cross-platform workflows that:

• Trigger actions based on call results
• Update CRMs automatically
• Route leads by territory or intent
• Send alerts in Slack or email
• Enrich contacts using third-party data

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The Case for Serverless (With Numbers)

Still wondering why serverless matters for sales tech? Consider this:

• Companies using serverless architectures report 68% faster time to market for new features and workflows (Datadog, 2023)
• 75% of organizations say serverless has reduced their operational complexity (New Relic, 2022)
• Serverless functions cost 70–90% less than running equivalent backend services with traditional servers (AWS Pricing Docs)

That’s speed, simplicity, and scale, all in one backend. And at TwinsAI, it's abstracted away for our users.

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Why FaaS Matters for Sales Teams

TwinsAI gives sales orgs the ability to:

• Scale outreach: thousands of calls per day, humanlike conversations
• Qualify better: capture structured data from every interaction
• Automate: minimizing CRM busywork
• Move faster: without needing dev support

It’s the modern sales engine: AI voices in the front, serverless orchestration in the back.

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Ready to Scale Your Sales Org?

If you’re looking to modernize your outbound engine and eliminate busywork, let’s talk. AI Twins make it possible to scale personalized outreach and workflow automation, without hiring more reps or engineers.